Heather Elder Represents News

Thursday, September 23, 2010

A pleasant home page surprise.

Andy Anderson's studio sent along some jpgs to me today of some new work he did for Diner's Club.  They were the latest images in a campaign he shot last year.  I was thinking about doing a blog post about the images so I checked out the Diner's Club website to see if there was anything interesting there to reference. Well, sure enough there was.  Right on the home page was a link to view their latest advertising campaign.  I had never seen anything like that before on a client's website and nothing so front and center focusing solely on the campaign.  There was no credit for the imagery, but that is ok, I still liked it.   And, of course I it made me want to brag some about.   Thank you Diner's Club and thank you DraftFCB.






Wednesday, September 22, 2010

What better than Southern Pies for the first day of fall?

 Leigh Beisch has shot the photography for a new cookbook called Southern Pies.  How perfect for the first day of fall!  






Wednesday, September 08, 2010

Out and About with Leigh Beisch

Steps away from Leigh Beisch's studio, Leigh spotted a billboard she shot for McDonald's.  As she says, "It was the only time she liked seeing a billboard so close to her studio.  Her friend shot the picture of her.  






Tuesday, September 07, 2010

Kaleidoscopes of Smoothies- Leigh Beisch, In Her Own Words

Leigh Beisch recently shot some really wonderful images for McDonald's new smoothie launch.  Here is what she had to say about the project:

"It is a wonderful thing when you have the kind of chemistry with an agency and client that allows the kind of trust and respect that only grows  stronger over the years.  I am so thankful for the opportunities and projects that McDonald's and their agency have shared with me.  They consistently want to focus on appetite appeal with freshness.  Quality is always key.  

This latest shoot had all of those elements of course.  This time there was a sense of whimsy and playfulness to the imagery as well which added a whole other layer to the shoot.   For their current smoothies campaign, the creative director had the idea of creating carefree kaleidoscopes of fruit surrounding the smoothie.  I loved it!  

It was important that we shoot overhead to really get the kaleidoscope shape to read.  So, being the perfectionist that I am , my first thought was that we weren't going to get enough of a "taste" of the smoothie
from that angle.  Well, it turns out the McDonalds' smoothie consistency, texture and  color is so luscious that it held some beautiful shapes for me to light.  It was perfect.

Those of you who know me, know that I am not happy unless I hear someone say "mmmmm, that looks delicious!" when they see a photograph of food that I have taken. "  I was not disappointed.






Friday, September 03, 2010

In his own words. Kevin Twomey discovers an oasis.

"On one side of the fence across the street stands a neglected Sherwin Williams paint facility, where a large-scale cleanup project to remove the toxins from the property will begin in early 2011.

On the other side of the fence, the grass is truly greener, where the eye is drawn to a freshly-mown patch of inspiration.  Transformed from a 50 x 8-foot dirt lot at the beginning of this year, it now serves as a putting green and community garden, complete with putter and golf balls, a bench
and doggie doo-doo basket.

This all has been the work of one man, Joel Devin, who can be found late each afternoon tending to this much-appreciated oasis, his reminder to us all just how much a community reaps from one man's freely-given effort."  Kevin Twomey